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When Esteban Appleby is “on the clock” with Summerfield Consulting Co., he is able to use the company's assets; such as, computers, printers, and etc. without ethical or legal concern. However, when...

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When Esteban Appleby is “on the clock” with Su

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1.Overwhelm readers with facts and figures 2.A hostile audience sees the writer as an opponent to be defeated. 3.True

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1.Overwhelm readers with facts and figures 2.A h

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When I see this kind of question that involves dollars and interest rates, I usually use this helpful equation. Af = AI (1+Interest rate)t Af = Final amount = $10,000 AI = initial amount = $5000

Module 12 Discussion
Module 12 Discussion

When I see this kind of question that involves dol

Chick Beer

Chick Beer

Q Discussion Questions 1 Is the name and packaging of Chick beer patronizing to women, or is it empowering to turn what has been, at times, a derogatory term on its head? 2. How effectively does Chick beer create differentiation to draw in female beer drinkers? How successful do you think the brand could be? 3. What recommendations would you have for Shazz Lewis to enhance her chances of success in the beer market?

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1. The approach of the company for launching a beer for women has a feminine name, but it is not appropriate. The company could have focused on strategy that can ensure that the beer brand cater to the women in need for beer. The name and packaging of Chick beer patronizing the women and there is no sense of empowering women in it. Even this can be considered as a derogatory term as well.